News, features and resources
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The importance of brand and identity
Your brand is much more than a logo: it’s the face and voice of your organisation and it tells people everything they need to know about who you are. Look
The soft skills leaders will need when we go back to work
We’ve written so much about remote working and returning to work over the last two years, it feels very much like Groundhog Day. Not yet two weeks since the much-lauded
Case study | University of Salford
Organisation type PUBLIC UNIVERSITY Sectors HIGHER EDUCATION Services ADVERTISING | CASE STUDIES | EDITING | FEATURES | MARKETING CAMPAIGNS | MARKETING MATERIAL | PUBLICATION PRODUCTION | PUBLICATION WRITING | VIDEO
Case study | Young People’s Support Foundation
Organisation type charity for homeless young people Sector CHARITY Services BRANDING | CASE STUDIES | DESIGN | FEATURES | MARKETING CAMPAIGNS | MARKETING MATERIAL | PUBLICATION PRODUCTION | PUBLICATION WRITING
Research articles
Down the White Rabbit hole of CERN’s precision time tech
The latest research from Esade on Do Better: Down the White Rabbit hole of CERN’s precision time tech, by Jonathan Wareham. All Esade contributions are for BCNcontent.
As we end 2024, is Spain’s economy cause for cava or caution?
The latest original content from Esade on Do Better: As we end 2024, is Spain’s economy cause for cava or caution? All Esade contributions are for BCNcontent.
Do Spanish Christmas Lottery prizes boost entrepreneurship?
The latest research from Esade on Do Better: Do the Spanish Christmas Lottery prizes boost entrepreneurship? By Vicente J. Bermejo. All Esade contributions are for BCNcontent.
Can we predict the future of work? No, but we can make it happen
The latest research from Esade on Do Better: Can we predict the future of work? No, but we can make it happen. By Philip Rogiers All Esade contributions are for
Features
How to deal with jealousy at work
Jealousy is incredibly common in the workplace, and left unchecked it can quickly poison whole departments. Knowing how to deal with it means identifying the cause and ironing out issues
Change in times of uncertainty
In times of uncertainty, leaders and managers face a particular set of challenges. Regardless of the type of change or level of disruption, there are four essential elements to take
Skills for change
Executive leadership coach Susy Roberts from Hunter Roberts explains the importance of helping employees develop the skills they need to deal with constant change.
Covid and the impact on older workers
If you’re an older worker struggling with work during the pandemic, or an employer who wants to help your older employees, executive leadership coach Susy Roberts from Hunter Roberts has
News
Data Literacy for Journalists
Data Literacy for Journalists is a free, six-week online course for journalists and people who work in the news industry. The course has been created by Dr Jingrong Tong, senior lecturer
Press releases
Kendal care manager wins national leadership award
A team leader at supported living services in Kendal has been recognised for her “contagious passion for caregiving” with a national award. Joanne McMillan, who is from Morecambe and manages
Ellesmere Port care manager wins national leadership award
The manager of an Ellesmere Port residential service has been recognised with a national award for her “tireless dedication” to people living with mental health issues and learning disabilities. Dreena
Warrington’s Ashwood Court wins national award for work with residents
A Warrington residential service that supports people living with mental health conditions has been recognised for its excellent care with a national award. Colleagues and residents at Ashwood Court, in
Are these the four best bands in Tameside and Oldham?
This Tameside arts centre thinks so A brand new band night in Mossley will showcase the very best of local talent. On Saturday 22 June, The Vale will host the
Client case studies
Case study | ADEMU (A Dynamic Economic and Monetary Union)
Organisation type RESEARCH NETWORK Sectors ECONOMICS | FISCAL POLICY Services COMMUNICATIONS STRATEGY | EVENT MANAGEMENT | INTERNAL COMMUNICATIONS | EDITING | MARKETING MATERIAL | PUBLICATIONS | VIDEO | WEB CONTENT
Case study | EconPol Europe
Organisation type RESEARCH NETWORK Sectors ECONOMICS | FISCAL POLICY Services COMMUNICATIONS STRATEGY | EVENT MANAGEMENT | PR CAMPAIGNS | INTERNAL COMMUNICATIONS | SOCIAL MEDIA | EDITING | MARKETING MATERIAL |
Case study | Go! magazine for Travel South Yorkshire
Organisation type PUBLIC TRANSPORT Sectors TRANSPORT Services WRITING | CONSUMER MAGAZINES | ORIGINAL FEATURES | INTERVIEWS & REAL LIFE Go! magazine was produced by Travel South Yorkshire and South Yorkshire
Case study | Sara Teiger PR
Organisation type Freelance PR Sectors Arts | charity | education | sme Services award nominations | CASE STUDIES | FEATURES | GHOSTWRITING | REAL LIFE | marketing material | THOUGHT
Guides
Branding on a budget
Don’t have a budget for branding? Many people don’t – but it doesn’t mean you can’t stand out. Hiring a professional for the job is always the best option, but
How to turn your communications plan into action
For your communications strategy to be a success, you need to connect outcomes with actions, assign individual responsibility and link everything to your overall goals Your communications strategy is the
Applying for research funding? Here’s what to include in your communications plan
From the preparation of your proposal to disseminating final results, your communications activity should follow a clear strategy that supports the goals of your project Whatever your line of research
Start with a strategy
Whether it’s at an organisational level or for a specific campaign, your communications strategy defines expectations and outcomes and the roles people play in achieving them. Here are the basics
